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DOMAINfest Global
February 1- 3, 2011
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Meet The Experts
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Conference Topics
Workshop One
Welcome
Presentation One
Presentation Two
Keynote
Workshop Two
Panel One
PITCHfest
Panel Two
Workshop Three
Fireside Chat
Panel Three
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Workshop: Domain Monetization Basics from Parking to CPL to CPA
Welcome Remarks
Presentation: Internet Vital Signs
Presentation: State of the Industry: 2011 and Beyond
Keynote Presentation: Luck & Perspective
Workshop: Top Ten Steps to Building a Winning Website
Panel: Acquiring and Monetizing Traffic Using Local, Mobile, Social and Video
PITCHfest Contest
Panel: Opportunities in ccTLDs, IDNs and gTLDs
Workshop: Tips and Strategies for Buying and Selling Domains
Fireside Chat: Ben Mezrich, Author of "The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal"
Panel: The Latest/Greatest SEO and SEM Tips
Adrian Kinderis
Chief Executive Officer, AusRegistry International A domain name entrepreneur and internet industry thought leader, Adrian is CEO and co‑founder of the AusRegistry Group of companies, including AusRegistry Pty Ltd and AusRegistry International Pty Ltd. AusRegistry is the Registry Operator and wholesale domain name provider for the .au country code Top-Level Domain (ccTLD), which is globally recognized as one of the world’s most successful Country Code namespaces. AusRegistry International Pty Ltd is the internationally focused subsidiary that brings domain name skills, technology and experience to a global audience. Adrian was elected to the Generic Names Supporting Organization (GNSO) Council for ICANN, on the basis of his deep experience in Registrar and Registry Operator roles. In this capacity he has contributed to the inception of the new gTLD Program.
Andrew Snow
Founder and President, Globabel Holdings and Latinos.us, LLC Andrew is an attorney with an intellectual property and business background. Globabel Holdings is an IDN development and investment company that holds one of the world’s largest premium generic and geo IDN portfolios in over two dozen languages. Andrew has been involved with IDN issues since the late 90’s, including the writing of IDN related patents and the development of the first IDN capable Internet browser. With Latinos.us LLC, Andrew has assembled and developed a unique Intellectual Property vertical designed to serve the fastest growing market in America - U.S. Latinos. The company operates a 600 site network in 27 consumer channels built on the top 600 generic Spanish language domains under the “.us” ccTLD – in conjunction with a custom built VOIP call center platform for their matching mnemonic Toll-Free vanity numbers.
Andries de Villiers
Vice President - Revenue, adMarketplace Andries leads all advertising sales and business development for adMarketplace. adMarketplace monetizes PPC traffic sources with over 100,000 direct advertisers, advanced scoring and yield optimization, and industry leading customer service.
Andy Atkins-Krueger
CEO, WebCertain Group WebCertain is an international web marketing agency, which brings together native speakers from countries around the world to provide a centraliZed hub for clients. It is one of the only agencies to focus solely on international projects and covers over 36 languages in-house. Andy contributes regularly to publications and blogs on international search. He writes regular columns for SearchEngineLand and SearchEngineWatch and is the Managing Editor for multilingual-search.com. He also speaks regularly at conferences around the world, including SES, SMX, Eye for Travel, Click Asia Summit and PubCon. In addition, Andy is the Chair of the International Search Summit, an event run by WebCertain that focuses entirely on international search and social media topics. From 2011, the Summit will be held at all SMX events in Europe and the US.
Ben Mezrich
Author Ben is the author of eleven books, including the wildly successful “Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions.” This best seller was on The New York Times Best Seller List for 63 weeks and sold over two million copies in twelve languages. Ben's latest book, “The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal,” was released in 2009 and was optioned by Sony Pictures. Aaron Sorkin adapted the screenplay into the critically acclaimed and globally successful movie, “The Social Network,” directed by David Fincher.
Bob Parsons
CEO and Founder, Go Daddy Go Daddy is the world's largest Web hosting provider and top domain name registrar. Go Daddy currently registers, renews or transfers more than one domain name every second of every day, manages more than 44 million domain names, runs one of the world's largest domain name aftermarkets, serves more than 8.5 million customers worldwide and employs more than 2,800 people. Acknowledged as a marketing genius, he will discuss “Luck & Perspective” where he will share his story to inspire others to improve their businesses and their lives. Parsons has driven the expansion of Go Daddy's core business beyond domain names to include 56 product offerings, including website hosting and security, secure SSL certificates, e-commerce and e-mail accounts.
Branden Claisse
VP Business Development, Mojiva, Inc. Mojiva is a mobile advertising firm that runs the Mojiva mobile ad network and mOcean Mobile ad platform. Based in Los Angeles, Claisse works to expand the company’s Premium Mobile Ad Network with new publishers, as well as introduce Mojiva to key brands and digital agencies. Claisse came to Mojiva with more than 10 years of experience in the mobile and digital advertising space. Most recently, he served as the Head of Publisher Acquisition and Advertising Solutions for Nokia, where he was responsible for building Nokia¹s global media network and providing advertisers with mobile advertising solutions. Prior to Nokia, Claisse spent time as Director of Sales at Crisp Wireless and Director of Business Development at Proteus Inc., now known as 2ergo.
Bruce Clay
President, Bruce Clay, Inc. Since 1996, Bruce has been a recognized leader in the Internet Business Consulting arena and is a popular speaker at conferences, including Search Engine Strategies, PubCon, adtech, and Search Marketing Expo. He hosts SEM Synergy, a weekly half-hour show on WebmasterRadio.fm. Bruce is widely quoted as a search marketing expert and was featured in the NHK 1-hour TV special, "Google's Deep Impact.” He is a Principal Editor and Speaker for SEMJ, a scholarly research journal for search engine marketing, and is the principal author of the SEOToolSet.
Bruce Crair
President and Chief Operating Officer, Local.com Bruce has over 20 years of senior management experience leading high technology companies. From 2003 to 2005, Bruce served as co-founder and COO of ZeroDegrees, Inc., which was sold to IAC/InterActiveCorp. He also served as president for Sprint PCS/Cox Communications PCS, and president and COO for eVoice, Inc., which was purchased by America Online in 2001.
Craig Snyder
General Manager, Oversee.net’s Registrar and Aftermarket Division Craig is responsible for management and growth of the company's SnapNames and Moniker businesses. Previously, Craig was CEO of Internet REIT where he successfully rebuilt the company's senior management ranks and closed a $30 million round of equity financing. He was also Executive Vice President of Marchex where he led its Enhance Interactive, goClick, and TrafficLeader business units.
Daniel Dryzek
CEO and Founder, ddfund.eu Daniel Dryzek is Chief Executive Officer and Founder of ddfund.eu - a domain development fund. Daniel has worked in the domain industry for 10 years. His plan is to build a multi-service ccTLD conglomerate in Europe to include a domain fund, auctions, brokerage, appraisals, domain marketplace and registrar. Daniel is also co-organizer of MeetDomainers - a successful event for domain investors and Internet entrepreneurs organized in Poland. Prior to ddfund.eu, Daniel owned a domain registrar and hosting company (sold in 2005 to Active 24 group).
Daniel Eisenhut
International Business Development, InterNetX.com Daniel looks after the international key accounts and main business partners and clients, finding customized solutions for registrars and other international B2B partners. He specializes in domain service and domain portfolio maintenance. He is a specialist for ccTLDs and related registration processes due to his previous role in Domain Support. His earlier qualification as a Foreign Language Correspondent has facilitated his function in the Latin American, European, and US markets. Daniel represents InterNetX at the majority of branch-related events, accumulating and sharing indispensable knowledge of the domain business.
Danny Sullivan
Editor-In-Chief, Search Engine Land Search Engine Land is a publication that covers search marketing and search engine news. He is considered a leading search engine expert and journalist. Danny Sullivan has written about search for nearly 15 years. He produces the SMX: Search Marketing Expo conference series and writes a personal blog called Daggle.
Eli Goodman
Search Evangelist, comScore Eli leads the business development and research team for comScore’s Search division where he plays an integral role in educating the industry on how to best utilize search data in both practical and innovative fashions. He is a 12-year veteran of the technology and market research industry with experience in search, online media, public relations, and marketing. Prior to joining comScore, Eli worked at Hitwise where he honed his knowledge of the web analytics industry, specifically focusing on search projects related to retail, travel, financial services and publishing. Eli began his career at Gartner, Inc. as a member of the business development team for the Research & Consulting Division. In this capacity, he worked with technology vendors utilizing Gartner research for market sizing, product development direction and public relations.
Frank Schilling
Founder and Managing Director, Name Administration, Inc. (NAMedia.com) NAMedia.com is a Caribbean-based company that owns hundreds of thousands of high-quality generic .com domains. Frank is one of the world's most respected domainers and, early on, saw generic domain names as the center of all Internet commerce and a vibrant growth opportunity. Prior to entering the domain business, Frank had several commodity-related careers until he read an article in 2000 about domain names. That changed everything. Frank financed the Caribbean's first ICANN (<http://en.wikipedia.org/wiki/ICANN>) accredited domain name registrar in 2003, joined as a member of the ICANN business constituency, and co-founded the non-profit Internet Commerce Association (ICA) in 2006. He has been a consistent innovator and constant participant in the domain business for more than a decade.
Howard Hoffman
Founder and President, PPC Income, Inc. During his 30 years as a consulting environmental engineer, he became interested in the healthful properties of highly oxygenated water. He received US patent number 5,747,079 for Oxygenated Beverage for Fresh Breath. With his patent, Howard started hiOsilver, Inc., selling Oxygen Water™ bottled water in glass bottles, initially taking orders over the Internet. He registered his first domain name, hiOsilver.com, for this enterprise. He later purchased the domain, O2Cool.com, and changed the name of his water brand to O2Cool. Howard was one of the earliest pay-per-click (PPC) advertisers at GoTo.com, which later became Overture.com, and is now a part of Yahoo. He now owns over 10,000 domain names. To share his experience in generating income from his domain traffic, Howard developed the website, PPCIncome.com, the first site to provide evaluations of the major pay-per-click domain parking services for domain owners.
Jamie MacMillan
Director of Business Development, LinkShare Jamie is responsible for creating partnerships with publishers that substantially increase their revenues inside the LinkShare network. He is currently building out the publisher base for LinkShare’s CPA Ad Network, LinkShare Lightning. Jamie previously ran LinkShare’s Paid Search Marketing department, which manages campaigns for LinkShare’s advertisers. Prior to LinkShare, Jamie was the Director of Sales for NewGate Internet, a search agency based in Sausalito, California. He had a similar role with eTranslate in both Europe and the USA and previously worked in the caviar industry in the Russian Far East.
Jason Miner
Sales, Business Development & Customer Service, NameMedia Jason has driven the growth of BuyDomains and the expansion of Afternic DLS, creating the industry’s most powerful aftermarket sales and promotion platforms. His areas of expertise include valuation, promotional strategy and sales negotiation. In his five years at NameMedia, Jason has built the industry’s most successful domain sales and services organization, which now delivers the industry’s highest sales velocity and highest average sales price. Afternic DLS is the world’s largest and fastest-growing domain reseller network.
Jay Berkowitz
Founder and CEO, www.TenGoldenRules.com TenGoldenRules.com is a strategic online marketing consulting business. Jay is also the Founder of the domain monetization company, www.RevenueEvolution.com and Founder of networking site, www.InternetMarketingClub.com. He is the author of The Ten Golden Rules of Online Marketing Workbook, and he is the host of the Ten Golden Rules of
Internet Marketing Podcast. He has managed marketing departments for Fortune 500 brands, including Coca-Cola, Sprint, and McDonald's, and has developed online/offline strategies for AT&T and eDiets.com. Jay is the recipient of a BERNAY's Award and a SOFIE Award.
Jeff Bartlett
Co-Founder and President, ConsumerTrack, Inc. Jeff Bartlett is the co-founder and president of ConsumerTrack, Inc, a premier Internet Marketing Company founded in 2004 and focused on lead generation and online customer acquisition for large banks, financial and insurance companies, credit companies and real estate groups. Prior to ConsumerTrack, Jeff spent four years learning performance-based Internet marketing and lead generation with other online marketing companies. Previous to the Internet Marketing industry, Jeff spent six years in International Trade Finance.
Jeff Cohn
Founder & CEO, eStrategy Partners Jeff is currently the founder & CEO of two nationally recognized crowd-sourcing location based mapping services DeadCellZones.com and PhotoEnforced.com. Over the last 10 years Jeff has split his time as an entrepreneur and as a VC focusing on investment opportunities in Southern California. Jeff has worked for San Francisco based MHS Capital, Austin based Hunt Ventures and Los Angeles based Tech Coast Angels.
Jeff Kupietzky
Chief Executive Officer and President, Oversee.net Jeff joined Oversee in 2006 as Executive Vice President responsible for DomainSponsor, the company's industry-leading domain monetization business. He then led the growth of the domain services division, expanded into the aftermarket business and built Oversee's owned and operated portfolio of domain names into one of the worlds largest, firmly establishing the company as a leader in Internet real estate. Prior to joining Oversee, Jeff spent 10 years in executive leadership positions building ASP-businesses that leveraged the power of the Internet as a platform for growth and efficiency. He held a variety of management roles in marketing, sales and product management at world-class technology companies.
Joerg Schnermann
General Manager, DomainSponsor Europe Joerg was previously Chief Operating Officer of KeywordDomains.com where he managed and expanded large portfolios of ccTLDs and monetized traffic through multiple channels. Prior to working in the domain business, Joerg was a marketing manager with the Coatings Division of BASF AG, responsible for the development and launch of value-added services in eight European sales organizations. He also has a corporate banking background with Commerzbank AG.
Joerg Schweiger
Executive Board and CTO, DENIC eG DENIC is the central registry for .de domains. Dr. Schweiger is responsible for all technical matters and for HR. His great expertise drives the development of DENIC's technical services and gains him high international appreciation, e.g. as chair of the ccNSO Incident Response Working Group within ICANN. Jörg studied computer sciences at the universities of Linz and Dortmund from which he graduated and obtained his doctorate. After graduating, he worked in various management functions, e.g. at Siemens and Delta Lloyd, and as business unit manager of IT at HDI, a major German insurance company.
John Morris
CEO Advisory Group Chair, Vistage International John is also Chairman Emeritus of the Tech Coast Angels, the largest angel organization in the country. He is an experienced venture capitalist and angel investor, helping entrepreneurs build successful businesses. John is a frequent guest speaker on related topics at UCLA and USC. Since 2005, John has served as a member of the faculty of UCLA Anderson School of Business. He has extensive investment banking and venture capital experience with regional firms.
Kathy Nielsen
Director of Sales, Sedo Kathy is responsible for overall sales for Sedo in the North American market including all product lines. She works closely with Registry and Registrar clients on special auctions and sales projects as well as leads her team in high value domain and website sales and acquisitions. Previously, at eToys.com, she was Director of Sales and Business Development.
Ken Hansen
Senior Director, Business Development, Neustar Inc. Ken has over 20 years of Internet and telecom, sales, marketing and business development experience and has been in the domain name industry full-time for more than a decade. Ken led the business development efforts that resulted in Neustar’s entry into the registry business, the award of .BIZ by ICANN and the Department of Commerce selection of Neustar to operate and administer the .US TLD. Prior to re-joining Neustar in 2009, Ken was a co-founder of a domain name registration, parking and auction service provider in Beijing, China. At Neustar, Ken is currently focused on working with applicants for new global Top-Level Domains and in other business development activities aimed at growing the company’s domain name registry business.
Larry Fischer
Domain Expert Larry specializes in top-level generic domains. He has participated in some of the largest domain purchases to date, including Home.com, Autoparts.com, Stocks.com, Gadgets.com and Nursing.com. Larry was a partner in SmartName.com, one of the first domain name parking companies that was later purchased by industry leader NameMedia. He is currently developing out some of the valuable domains in which he has an interest. Larry operates a popular domain blog at DirectNavigation.com.
Lisa Box
Sr Director of Sales, Oversee.net Lisa manages sales for the Oversee.net portfolio and the company’s monthly showcase auctions. She is responsible for launching Oversee.net’s reseller partners, including NameMedia and SEDO. Lisa has been a key player in domain sales and acquisitions over the past several years, working directly with domain buyers and sellers or through a wide network of partners. Prior to Oversee, Lisa was responsible for sales and operations at Internet REIT, Inc. Before her introduction to the domain industry, she held executive leadership positions with SiteStuff.com and Trilogy Software.
Mason Cole
Vice President of Communications and Industry Relations, Oversee.net Mason directs public relations for Oversee.net and its operating divisions and is responsible for Oversee's relationships with ICANN, trade associations, and partner companies. He directs the company's intellectual property efforts and has secured ten patents in the United States, Canada, and China. He joined SnapNames in 2001 as Vice President of Marketing and was editor and publisher of the respected State of the Domain industry analysis newsletter. His previous experience includes marketing and public relations responsibilities in agency and corporate roles.
Massimo Burgio
Founder, GlobalSearchInteractive.net Massimo is an active member of SEMPO (Search Engine Marketing Professional Organization - Board of Directors, SEMPO Global Committee Co-Chair), an expert on international search/social media marketing, and frequent panelist, keynote speaker, and moderator at conferences across Europe, US, and worldwide. Massimo’s background includes advertising copywriting, direct marketing, and IT security, serving as CMO for Italian interactive agencies (1998, 2000) and participating in the launch of the SF branch of two search marketing firms (2003). In 2006, Massimo created Global Search Interactive, a consultancy agency that helps global brands engaging with target audiences through search, interactive, and social media strategies.
Michael Berkens
Founder and CEO, Worldwide Media, Inc Worldwide Media is a domain asset investment company that holds a world-class portfolio of over 75,000 premium domain names. An Internet pioneer, Michael has distinguished himself as an industry leader through his innovative domain monetization and sales strategies, which include owning and operating one of the most successful retail domain sales sites in history -- www.MostWantedDomains.com. Michael newest company is RightoftheDot.com, which consults with new gTLD registries to help them understand and navigate the requirements needed to successfully launch a new domain registry and to drive demand through the domain industry channel. For the past three years, Michael has shared his industry insight with other domain investors and industry enthusiasts through his blog, TheDomains (www.TheDomains.com).
Peter Celeste
Senior Vice President & General Manager, DomainSponsor Peter is in charge of Oversee.net’s DomainSponsor business unit, include the company's International expansion efforts. Prior to joining Oversee in 2008, Peter was GM of MyCorporation, an online incorporation business in Intuit's small business division. He was also Regional General Manager for Yahoo!'s Search and Search Marketing business in the Americas, a regionally-based organization providing search services in five countries to more than 50 distribution partners and nearly 20,000 marketers. Prior to Yahoo! Search and Search Marketing, Peter spent five years in sales management. He received his MBA in International Management from Thunderbird, the American Graduate School of International Management.
Richard Jalichandra
President & CEO, Technorati Media Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. As CEO of Technorati, he oversaw the acquisitions of BlogCritics.org and the AdEngage self-serve advertising platform and the launch of Technorati Media. Most recently, he worked as an M&A and strategy consultant for several Internet properties and investment firms and also served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion's parent company. Previously, he was SVP of Business Development for Fox Interactive Media and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive) where he led the company's M&A, business development and international activities.
Ryan Berryman
Senior Vice President, Corporate Development, Oversee.net Ryan has 16 years of experience in growing and managing technology companies. Previously, he was Director of Product Management at Digital Insight where he grew their consumer Internet banking business to over 5 million end-users. Prior to Digital Insight, he was an Associate at Rader Reinfrank & Co. (now Clarity Partners). Ryan has also served as an Investment Banking Associate for Donaldson, Lufkin & Jenrette.
Scott Jarus
Chairman and CEO, Ironclad Performance Wear Previously, Scott was an investor in and Chief Executive Officer of Cognition Technologies, Inc. Prior to these positions, Scott was Chief Executive Officer and President of j2 Global Communications, Inc. He also served as President and Chief Operating Officer for OnSite Access. He has 25 years of management experience in the telecommunications industry. Scott was Senior Vice President of Operations at RCN Telecom and a co-founder and Vice President of Multimedia Medical Systems. He is a member of the Board of Directors of Ironclad Performance Wear, Cognition Technologies, Global Conference Partners (FreeConference.com) and Oversee.net.
Scott Morrow
Senior Vice President/GM, Vertical Markets Division, Oversee.net Scott leads Oversee's efforts to rapidly build on its contextual search and comparative results capability. Prior to joining the company, he was CEO and President of ThisNext, a venture-backed company that operates multiple social shopping sites. Scott has served as Executive Vice President, Product & Marketing for IAC/Citysearch and Vice President, Marketing & Sales for the Download.com business unit of CNET Networks. He has held executive marketing and sales positions for the Edison School's division of Whittle Communications and led several entrepreneurial ventures in the media space.
Seth Dotterer
Head of Marketing, Search Marketing Firm Conductor Seth has over 14 years of experience counseling both startups and Fortune 100 companies on their marketing strategies, utilizing technology and metrics to increase sales and profitability. For over a decade, he has been obsessed with SEM and SEO. Before Larry and Sergey founded Google, Seth was running successful pay per click advertising on Goto.com (which later became Overture, then Yahoo! Search Marketing, and now Bing). Seth is also the co-organizer of the 1,100+member SEMPO NY working group.
Tessa Holcomb
Group General Manager, PPX International Tessa is responsible for oversight and coordination of PPX’s core domain businesses (DomainManager, DM Pro and DomainAdvisors), associated ventures, and strategic partnerships integral to the Group’s current expansion. Tessa also governs PPX’s strong commitment to philanthropy, including assessment of new charitable projects while ensuring sustainability of ongoing programs. Her background as a business analyst, in addition to 15 years of proven results in sales, CRM and business development, led Tessa to her prior position as Senior Consultant with Sedo. While there, her focus encompassed high value sales while educating end users and investors on the value of generic domains.
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