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Santa Monica
Jan 31-Feb 2, 2012
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Meet The Experts
View experts by
Conference Topics
Workshop One
Welcome
Presentation One
Panel One
Panel Two
Workshop Two
Panel Three
Presentation Two
PITCHfest
Workshop Three
Keynote
Panel Four
View All Experts
Workshop: Everything You Need to Know About New TLDs
Welcome Remarks
Presentation: Global Online User and Advertising Trends
Panel: Mobile and Local Opportunities for Publishers and Advertisers
Panel: Affiliate Lead Generation Best Practices
Workshop: Analyzing Keywords to Find Revenue Opportunities
Panel: Advanced PPC Best Practices and Campaign Management Tools
Presentation: Landing Page Optimization Best Practices and Conversion Tools
PITCHfest Contest
Workshop: Domain Valuation Techniques for Buying and Selling
Keynote Presentation
Panel: SEO Tips and Best Practices for 2012
Andy Atkins-Krueger
CEO, WebCertain WebCertain is an international web marketing agency, which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 36 languages in-house. Andy contributes regularly to publications and blogs on international search. He writes regular columns for SearchEngineLand and SearchEngineWatch and is the Managing Editor for multilingual-search.com. He also speaks regularly at conferences around the world, including SES, SMX, Eye for Travel, Click Asia Summit and PubCon. In addition, Andy is the Chair of the International Search Summit, an event run by WebCertain that focuses entirely on international search and social media topics. From 2011, the Summit will be held at all SMX events in Europe and the US. Visit WebCertain.
Benjamin Kuo
Founder and Publisher, socalTECH.com Benjamin originally started socalTECH.com as a hobby to highlight Southern California’s diverse and growing high-tech industry. The site is now the regions go-to source real-time news updates, interviews with executives and investors, and a complete venture capital database. The site now has sister sites in the Rocky Mountain Region (techrockies.com), Texas (texastechpulse.com), the Pacific Northwest (nwinnovation.com) and Silicon Valley (www.silicontap.com). He has a degree in Electrical Engineering from the University of Southern California and has worked in a variety positions at high-tech firms in both Southern and Northern California.
Bill Hunt
President, Back Azimuth Consulting Bill is considered the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy. Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. Bill is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes a popular blog on search and social media marketing and a column for Search Engine Watch on International Search Marketing. Visit Back Azimuth Consulting.
Biz Stone
Co-Founder, The Obvious Corporation and Twitter As a progenitor of the early social web, Biz Stone became an Internet entrepreneur in 1999 and went on to work for Google. In 2006 he co-founded Twitter, Inc. a real-time, one-to-many network that has changed the way people communicate. Biz has been named Nerd of the Year by GQ, one of the Most Influential People in The World by TIME magazine, Entrepreneur of the Decade by Inc Magazine, and one of Vanity Fair’s Top Ten Most Influential People of the Information Age. In June, 2011 with his long-time collaborators Evan Williams and Jason Goldman, Stone co-founded The Obvious Corporation, Inc. to focus on building systems that help people work together to improve the world. Stone will continue DOMAINfest’s tradition of featuring keynote speakers known for their entrepreneurial success, innovative business strategies and inspirational stories. Past keynoters have included Bob Parsons, CEO of Go Daddy, Ben Mezrich, author of “Accidental Billionaires: The Founding of Facebook,” Tony Hsieh, CEO of Zappos and Steve Wozniak, co-founder of Apple Computer. Visit The Obvious Corporation.
Brook Schaaf
Founder and CEO, Schaaf-PartnerCentric Brook has been in the performance marketing industry since 2000. He was the Affiliate Program Manager for multi-million dollar programs at Zappos.com, Shoes.com, and Edmunds.com, growing one from $25,000 to over $1,000,000 in monthly sales in less than two years. Brook has presented at Commission Junction University, Affiliate Summit, Affiliate Convention, Google Affiliate Network Summit, eComXpo, ad:tech’s Content Revenue Strategies, and the DMA. Brook is the past president of the board of the Performance Marketing Association and a current member of Entrepreneur’s Organization. Brook Schaaf holds a B.A. in German Studies from the University of California, Berkeley.
Bruce Clay
President, Bruce Clay, Inc Bruce is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.Visit Bruce Clay, Inc.
Bryson Meunier
Director of Content Solutions, Resolution Media Bryson is a primary architect of Resolution Media’s natural search product and ClearTarget Digital Behavior Analysis. He currently works with the content team to help drive SEO strategy and execution for Resolution Media clients and adopt emerging technologies when they are relevant to their business. Bryson has assisted some of the world’s top brands achieve success in mobile marketing, social media, and SEO, including Lowe’s, Briggs & Stratton, Apple, FedEx and Groupon. He currently writes a monthly column in Search Engine Land as part of their Mobile Monday series and is writing a book on Mobile SEO. Visit Resolution Media.
Danny Sullivan
Editor-in-Chief, Search Engine Land Search Engine Land is a publication that covers search marketing and search engine news. He is considered a leading search engine expert and journalist. Danny Sullivan has written about search for more than 15 years. He produces the SMX: Search Marketing Expo conference series and writes a personal blog called Daggle. Visit Search Engine Land.
David Rodnitzky
CEO, PPC Associates David heads up a leading search engine marketing agency managing more than $85 million of annual marketing spend on Google AdWords, Yahoo, Microsoft, and Facebook. He has more than eleven years of SEM experience, including senior roles at Rentals.com, FindLaw, Adteractive, and Mercantila. David founded PPC Associates in 2008. David has a B.A. from the University of Chicago and a J.D. from the University of Iowa. Visit PPC Associates.
Debra S Domeyer
Co-CEO and Chief Technology Officer, Oversee.net Debra S. Domeyer has over twenty five years of experience in technology. Prior to joining Oversee.net, she was the Chief Technology Officer at Internet Brands (INET), an internet media company from 2000 to 2008. From 1998 to 1999, she served as Vice President and Chief Information Officer at Pacific Gas & Electric Energy Services, an energy services company. From 1993 to 1997, Debra was Vice President of Information Systems for the Times Mirror Company where she spearheaded consolidation of technology and applications across the U.S. and led multiple online initiatives. Her public sector career includes serving in the White House during the Reagan adminsitration and supervising the development of distributed applications and secure communications for the Presidents trips worldwide. In 2001, Debra was named one of the top 25 CTOs by InfoWorld Magazine and listed in the ComputerWorld Premier 100 IT leaders. Debra has a B.A. from Loras College and a Masters degree from George Washington University. Visit Oversee.net.
Dwayne Walker
General Manager, Monetization, Oversee.net Dwayne is GM of Oversee’s Monetization Business which includes DomainSponsor, Advertising Partnerships and Publisher Partnerships. He has also held senior management positions within the company’s vertical markets division. Dwayne has served in executive management at Microsoft, Fidelity and several other companies with responsibilities spanning engineering, sales, marketing and business development. He is a successful technology and business executive with a track record in internet software, internet services, web applications and general software platforms. For over ten years, he has been a member of the domain community with experience in domain aftermarket, domain monetization and web businesses. Dwayne has been on the board of directors at Escrow.com, iClick.com, FreeShop.com, and Micro General.
Eli Goodman
Media Evangelist, comScore, Inc. Eli leads the business development and research team for comScore’s Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a 12-year veteran of the technology and market research industry. Prior to joining comScore, Eli worked at Hitwise, where he honed his knowledge of the web analytics industry. Eli began his career at Gartner, Inc. as a member of the business development team for the Research & Consulting division.
Eli Portnoy
CEO, ThinkNear Eli heads up ThinkNear, a hyper-local mobile ad solution funded by IA, Google, and Qualcomm. He was a Senior Product Manager at Amazon and a successful entrepreneur. Eli has been named one of the "Top Young Entrepreneurs" by BusinessWeek, the "21st Coolest Young Entrepreneur" by Inc. magazine, and a "Top Entrepreneur Under 30" by the NY Daily News. He earned a BA from the University of Pennsylvania and an MBA from Harvard Business School. Visit ThinkNear.
Eoin Matthews
Vice President of Business Development, VigLink Eion came to VigLink from Buy.com where he was VP of Business Development and also held the position of Managing Director for Buy.com Europe. He arrived at Buy.com in 2004 when the company acquired Metails, an innovative social networking start-up, which he had co-founded. Prior to Metails, Eoin held technical and sales positions at document management and search software start-ups in both Ireland and USA. He holds a B.Eng degree in Mechanical Engineering from the National University of Ireland, Galway.
Greg Sterling
Contributing Editor, Search Engine Land Greg has multiple roles as a contributing editor, senior analyst, and founder of Sterling Market Intelligence, a consulting firm focused on the Internet’s impact on offline consumer behavior. Previously, he ran BIA/Kelsey’s Interactive Local Media program. Greg was also a producer at TechTV where he worked on the show "Working the Web." Before TechTV, he was a founding editor at AllBusiness.com, a small business portal. Prior to AllBusiness, Greg was a practicing attorney in San Francisco. He is frequently quoted in leading US news publications about the search, local, and mobile markets.
James Keating
General Manager, Retail Group, Oversee.net. James Keating, a successful sales and marketing executive driving over $100 million in revenue, joined ShopWiki.com in February 2007 to lead marketing and international expansion.
Prior to ShopWiki, James was Vice President of Partnerships at Guidester, building relationships with key advertisers and retail partners. James also lead LinkShare’s publisher relationships managing the publisher account team. As National Sales Manager at ThomasRegister, James built a business generating of over $42,000,000 of revenue during his four-year tenure. He earned a B.S. in Electrical Engineering from the University of Scranton and an MBA at Fordham University with concentrations in marketing and finance receiving honors in both disciplines.
Jay Weintraub
Founder and CEO, NextCustomer, Inc Jay heads up a company that develops and promotes the LeadsCon and Daily Deal Summit conference series that serve more than 5,000 people per year. Prior to founding NextCustomer, Jay was part of the founding management team of Los Angeles based Oversee.net, where he spent five years in a variety of management roles. Jay also spent two and a half years at Advertising.com and created the company’s first product monetizing undersold inventory. He is a recognized thought leader on online customer acquisition, an advisor to growth companies and funds, and has invested personally in a dozen companies. He is a graduate of the University of Pennsylvania. Visit LeadsCon.
Jeff Cohn
Founder & CEO, eStrategy Partners Over the last 10 years, Jeff has split his time as an entrepreneur and as a venture capitalist, focusing on investment opportunities in Southern California. He is currently the Founder and CEO of two nationally recognized crowd-sourcing location based mapping services DeadCellZones.com and PhotoEnforced.com. Jeff has worked for San Francisco-based MHS Capital, Austin-based Hunt Ventures, and Los Angeles-based Tech Coast Angels. Visit eStrategy Partners.
Jeff Ferguson
CEO, Fang Digital Marketing Jeff leads a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, CBS Local, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. He is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES). Visit Fang Digital Marketing.
Jeremiah Johnston
General Counsel, Sedo Jeremiah represents Sedo as a founding member of the Internet Commerce Association (ICA), sitting on the Board of Directors in the role of association president. Johnston is a 2008 "Up & Coming Lawyer" honoree by Massachusetts Lawyers Weekly and was chosen as one of the Boston Business Journal’s "Forty Under Forty" for 2009. Domainer’s Magazine named Johnston its domain educator of the year for 2010 for helping spread the word on the value of domain names as Sedo spokesperson.
Joanna Lord
Director of Customer Acquisition, SEOmoz.org Joanna currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts. She is also a well-known social media enthusiast and frequent conference speaker. Her diverse experience in data analysis, paid search marketing, search engine optimization and content creation enables her to provide tactical acquisition strategies that work. Visit SEOmoz.org.
John Morris
CEO Advisory Group Chair, Vistage International John is Chairman Emeritus of the Tech Coast Angels, the largest angel organization in the country. He is an experienced venture capitalist and angel investor, helping entrepreneurs build successful businesses. John is a frequent guest speaker on related topics at UCLA and USC. Since 2005, John has served as a member of the faculty of UCLA Anderson School of Business. He has extensive investment banking and venture capital experience with regional firms. Visit Vistage International.
Juan Diego Calle
CEO, .CO Internet S.A.S. Juan is a serial entrepreneur and founder and CEO of .CO Internet S.A.S, the company that runs the .CO top level domain. Under Juan’s leadership, .CO was launched internationally in July 2010 and has quickly become one of the most successful domain extensions in history with more than 1 million domain names registered by people and companies in 200 countries worldwide.
Ken Hansen
Senior Director, Business Development, Neustar Inc Ken has over 20 years of Internet and telecom, sales, marketing and business development experience and has been in the domain name industry full-time for more than a decade. Ken led the business development efforts that resulted in Neustar’s entry into the registry business, the award of .BIZ by ICANN and the Department of Commerce selection of Neustar to operate and administer the .US TLD. Prior to re-joining Neustar in 2009, Ken was a co-founder of a domain name registration, parking and auction service provider in Beijing, China. At Neustar, Ken is currently focused on working with applicants for new global Top-Level Domains and in other business development activities aimed at growing the company’s domain name registry business. Visit Neustar Inc.
Ken Taylor
Chairman, President and CEO, Marksmen, Inc. Ken Taylor is founder, CEO and Chairman of Marksmen, Inc., a world-leading IP protection firm that investigates, patrols and negotiates Intellectual Property rights and domain names worldwide. He has been working involved with IP for over 17 years and an active participant with various IP, anti-counterfeiting and Internet organizations such as: INTA, IPO, PTMG, MARQUES, ICANN, AIPLA and the IACC. Ken is a licensed private investigator in both California and North Carolina and is a frequent speaker and published author on trademark and domain name issues. In a past life he was a screenwriter, playwright and actor in Los Angeles and New York. He currently writes and publishes poetry.
Liesbeth Mack-de Boer
Chief Sales Officer, Sedo GmbH Liesbeth joined the Sedo team in 2005 as VP, Sales. In 2010, she was named Managing Director of Sedo GmbH and Sedo Ltd. As Managing Director of those two divisions and CSO of Sedo, she oversees the company&rsquos international Sales (including parking and domain brokerage), Business Development (responsible for registrar relationships for SedoMLS and other strategic partnerships) and Marketing teams across three offices in Cologne (Germany), London (UK), and Cambridge (Massachusetts, USA). Liesbeth holds an Executive MBA in Media Management and a degree in Commercial Economics, specializing in International Business and Marketing and speaks Dutch, German, and English and French.
Lisa Box
Senior Director, Sales, Oversee.net Lisa is responsible for driving the Oversee.net portfolio sales strategy as well as the Aftermarket division business development efforts. She manages the company’s reseller partners, including GoDaddy, NameMedia, SEDO, Domain Tools and Fabulous. Lisa has been a key player in partner development and strategic domain sales and acquisitions over the past several years. Prior to Oversee, she was responsible for sales and operations at Internet REIT, Inc.
Mason Cole
Principal, 5x5 Communications Mason Cole is principal of 5x5 Communications, a communications and policy consultancy in Portland, Ore. An 11-year veteran of the domain name industry, he was previously responsible for PR and industry relations for Oversee.net and, prior, for SnapNames.com. He was the elected chair of ICANN’s Registrar Stakeholder Group, representing nearly 1,000 registrars worldwide. He currently contributes to industry policy and marketplace development as a member of ICANN’s Generic Name Support Organization Council.
Michele Jourdan
Manager, New gTLD Communications, ICANN Michele manages the new gTLDs communications efforts. She also serves as a spokesperson for the program globally and is a point person in the global launch. Previously, she was Media & Marketing Coordinator for ICANN. She has a Bachelors degree in Business from Concordia University in Austin, Texas.
Paul Nicks
Director, Product Development, Aftermarket, GoDaddy Paul creates and prioritizes the department’s development roadmap based on market trends and user feedback. He joined the company in 2007 as a lead developer for domain name parking services and later was promoted to the Aftermarket Development Director before moving to his current role as Director of Product Development. Prior to joining Go Daddy, Paul spent seven years as a software engineer. He holds a Bachelor degree in Information Technology from Capella University and is currently enrolled in Arizona State University’s MBA program.
Peter Hamilton
Partner and CMO, HasOffers.com Peter was recruited to HasOffers before the product launched in 2009. He has more than six years of experience in digital marketing, specializing in search engine optimization, reputation management, social media strategies, technical writing, partnership development, project management, online multimedia, and digital advertising. With HasOffers, Peter impacts product, brand, and marketing strategies and has grown this b2b affiliate tracking solution to over 9,000 signups in less than three years. Today, he spends much of his time exploring the changing landscape of affiliate marketing on mobile as HasOffers answers the unique circumstances of tracking users on mobile devices through MobileAppTracking.com. Visit HasOffers.com.
Philip S Corwin
Founding Principal, Virtualaw LLC Philip has served as Counsel to the Internet Commerce Association, representing its members in Washington, D.C. and before ICANN proceedings, and he is Of Counsel to the IP law firm of Greenberg & Lieberman. Philip has served as a guest on the Wall Street Journal Report, testified before Congress, taught sessions on Internet law and written numerous articles about technology policy. He received his B.A. in Government from Cornell University’s College of Arts and Sciences and JD from Boston College Law School. He is District of Columbia Bar member and admitted to practice before the U.S. Supreme Court.
Scott Jarus
Chairman and CEO, Ironclad Performance Wear Prior to his current roles, Scott was an investor in and Chief Executive Officer of Cognition Technologies, Inc. He previously served as Chief Executive Officer and President of j2 Global Communications, Inc. and President and Chief Operating Officer for OnSite Access. He has 25 years of management experience in the telecommunications industry. Scott was Senior Vice President of Operations at RCN Telecom and a co-founder and Vice President of Multimedia Medical Systems. He is a member of the Board of Directors of Ironclad Performance Wear, Cognition Technologies, and Global Conference Partners (FreeConference.com). Scott holds a Bachelor of Arts degree in Psychology and a Master of Business Administration degree from the University of Kansas. Visit Ironclad Performance Wear.
Scott Morrow
Co-CEO, Oversee.net Scott heads Oversee’s Vertical Markets division, responsible for operations across the Travel, Consumer Finance and Retail verticals. Prior to joining the company, he was CEO and President of ThisNext and Stylehive. His strategic vision focused on building a portfolio of vertical consumer brands in the social shopping space and creating a more effective way for consumers to shop online for lifestyle products. Scott has also served as Executive Vice President, Product & Marketing for IAC/Citysearch and Vice President, Marketing & Sales for the Download.com business unit of CNET Networks. He has held executive marketing and sales positions for the Edison School’s division of Whittle Communications and led several entrepreneurial ventures in the media space. Scott holds a Bachelor of Arts in Economics from the University of Tennessee and an MBA from the J.L. Kellogg Graduate School of Management. Visit Oversee.net.
Tim Ash
CEO, SiteTuners Tim is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, custom conversion consulting, a/b and multivariate test planning and staff training/mentoring. Since 2002, SiteTuners has worked with hundreds of clients, large and small, including Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. Tim is a highly-regarded presenter and the founder and chairperson of Conversion Conference the first worldwide conference series focused on improving online conversions. He is the host of the weekly Landing Page Optimization podcast on WebmasterRadio.fm. Visit SiteTuners.
Todd Greene
Senior Vice President and General Counsel , Oversee.net Todd is currently Oversee.net’s Senior Vice President and General Counsel. He previously served as General Counsel for all of Oversee’s domain-related businesses. Prior to joining Oversee, Todd was a partner in the Los Angeles office of Bingham McCutchen LLP specializing in M&A transactions, venture capital and debt financings and general corporate work. He has represented a large number of private equity firms and public and private companies across a number of different industries and in all stages of development. Prior to joining Bingham, Todd practiced law at two other national law firms in New York City. Todd has a B.S. from Cornell University and a J.D. from the University of Pennsylvania Law School.
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